Here are three Taylor-made takeaways that shed light on some of the themes in my latest edited book
As an berpengalaman in consumer behavior, I recently edited a book about how jejaring sosial affects moral health.
I'm also a big fan of Taylor Swift.So when I listened to Swift's latest album, "The Tortured Poets Department," I couldn't help but notice parallels to the research that I've been studying for the past decade.
It might seem like an outlandish comparison. What can the bestselling album of 2024 have to do with research into the dark side of jejaring sosial?
But bear with me: Taylor Swift lives in the same social media-saturated universe as the rest of us. That may be why the melancholic themes of her album resonate with so many people.
With young people out of school for the summer and spending free time on jejaring sosial, now is a time to put on some tunes and think about moral health and what is called "consumer well-being" in the transformative consumer research ruang of scholarship.
Here are three Taylor-made takeaways that shed light on some of the themes in my latest edited book, "The Darker Side of Social Tempat: Consumer Psychology and Moral Health."
If you've been perasaan out of sorts lately, you're hardly alone: Anxiety and depression can be exacerbated by overuse of jejaring sosial, research summarized in Chapter 1 shows. And jejaring sosial use is on the rise.
The average American teenager spends nearly five hours every day scrolling TikTok, Instagram and the like, polling shows, while adults clock more than two hours a day on jejaring sosial. Such could be compulsive jejaring sosial use and overall overuse.
Digital life can simulate addiction and sometimes manifest as a distinct form of anxiety called "disconnection anxiety," researchers Line Lervik-Olsen, Bob Fennis and Tor Wallin Andreassen notes in their book chapter on compulsive jejaring sosial use. This can breed feelings of depression - a suasana hati that recurs throughout "The Tortured Poets Department."
Oftentimes, depression goes hand in hand with feelings of loneliness. Jejaring sosial has, in some ways, made people perasaan even lonelier - nearly 4 in 5 Americans say that jejaring sosial has made social sektorons worse, according to Pew Research. In our book chapter, my graduate student Betül Dayan and I consider the prevalence of loneliness in the digital world.
The wabah showed the world that jejaring sosial relationships can't replace physical company. Even celebrities with hundreds of millions of pengikut simply want someone to be with. In the song "The Prophecy," Swift sings of loneliness and wanting someone who simply enjoys her presence:
